Mon, 03/08/2010 - 14:23 by Greg Sterling
A Stanford University anthropology professor conducted a survey of student iPhone owners (n=200), most of whom (70%) had owned the device for less than a year. Many of these student-repondents expressed the idea that the device had become indispensable to the point of "addiction" for some.
Here are the top-level findings:
- Nearly 85 percent of the iPhone owners used the phone as their watch
- 89 percent used it as their alarm clock
- 75 percent admitted to falling asleep with the iPhone in bed with them
- 69 percent said they were more likely to forget their wallet than their iPhone when leaving in the morning
- 74 percent said the iPhone also made them feel cool
Ranking the addition on a five point scale, "with five being addicted and one being not at all addicted":
- 10 percent of the students acknowledged full addiction to the device
- 34 percent ranked themselves as a four on the scale
- 6 percent said they weren't addicted at all
And among those who didn't consider themselves completely addicted:
- 32 percent expressed worry that they would become addicted someday.
- 15 percent of those surveyed said the iPhone was turning them into a media addict
- 30 percent called it a "doorway into the world"
- 25 percent found the phone "dangerously alluring"
- 41 percent said losing their iPhone would be "a tragedy"
Next up: iPhone Anonymous