Yelp Launches Android App

Yelp has gone from a company that just a couple of years ago was relatively passive about mobile -- people at Palm were the ones that got Yelp Mobile going -- to one that now is intensely focused on mobile and has apps for iPhone, Blackberry, Palm Pre and mobile Web. Today Yelp extended that to Android.

It offers basically the same functionality as on the other mobile platform apps. According to Yelp:

Similar to all of our other mobile apps, Android launches with basic search and browse functionality search. But we've also been able to work in sales and special offers (just in time for the holidays) and "Hot on Yelp" (buzzworthy businesses according to yelpers - according to bookmarks in the past 30 days).

Here are a few screens from the app:

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Yelp now sees the profound connection between the PC and mobile (in the local context) and the importance of mobile for the future of Yelp, its brand and user loyalty.