Ads on Google Maps for Mobile Coming Next Year

At the Google Local Markets Symposium yesterday, Google AdWords Product Manager Richard Holden discussed a range of changes and improvements that have been recently introduced to location targeting on AdWords. He also briefly discussed mobile. Here's a quick summary of his remarks on that subject:

  • Performance of mobile ads "is excellent"
  • Google has discussed ads on Goog411 and will likely add them but not before the company feels comfortable with the user experience
  • The response to MyLocation has been very strong
  • Google will likely be introducing local business ads (which currently appear on Google Maps) on Google Maps for Mobile (the application) in the first half next year. MyLocation will enable them to be much more targeted than currently can be accomplished on the desktop.

The overall philosophy he articulated about AdWords was: create one campaign with multiple distribution points.