Nook Mobile Ads on the iPhone, LA Times Reveals Kindle Subscriber Numbers

Finding the L Spot: The Hype and Reality of Local-Mobile Advertising

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Webcast-Wednesday, May 23, 2012 (1PM ET/10AM PT)

Somewhere between 20% and 30% of traffic to many websites is now coming from mobile devices with the number reaching 50% in some categories.

Consumers have repeatedly indicated their preference for localized ads and see them as more relevant than "generic" ads. There are also several very bullish forecasts for localized mobile advertising. Yet most "local" mobile ads aren't more specific than regional or metro-area targeting. And only about 5% of mobile ads carry a precise "lat-long."

Join Monica Ho, xAd Vice President of Marketing and Opus Research's Senior Analyst Greg Sterling for a discussion of the opportunities - and challenges - of locally targeted mobile advertising today. Sterling will provide findings on consumer preferences for localized advertising as well as performance data comparing local-mobile ads to national ads and Ho will talk about the opportunities and challenges of location targeting .She'll also present the 5 mobile marketing best practices that every marketer / agency should know in order to drive true performance out of mobile advertising.

Register Now!

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For more information, please contact Pete Headrick (pheadrick@opusresearch.net or 1-415-904-7666)

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Nook Mobile Ads on the iPhone, LA Times Reveals Kindle Subscriber Numbers

Thu, 10/22/2009 - 05:42 by Greg Sterling

I was reading the NY Times on the iPhone last night and saw a display ad for the new Barnes & Noble eReader "Nook." I was immediately struck by this for a couple of reasons:

Barnes & Noble is smartly going after audiences on smartphones who are likely buyers
I've never seen a comparable ad for Kindle

Amazon just dropped the price of the international version of Kindle to $259 to remain competitive with the Barnes & Noble device, which doesn't offer a non-US version (perhaps yet). In addition LA Times editor Russ Stanton says that the newspaper has 2,700 Kindle subscribers. That's a largish number for a new technology but a tiny contribution (less than $100K) in absolute terms.

There are maybe 10 eReader devices announced or already in the market, with more to come. And while the Kindle offers "limited" Web browsing I believe the Nook does not. The winning device(s) will offer a large or full-size color screen, WiFi and full Web browsing and video capability. Alternatively, a range of devices can co-exist if they're relatively inexpensive and well equipped.

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Finding the L Spot: The Hype and Reality of Local-Mobile Advertising

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