Nook Mobile Ads on the iPhone, LA Times Reveals Kindle Subscriber Numbers

I was reading the NY Times on the iPhone last night and saw a display ad for the new Barnes & Noble eReader "Nook." I was immediately struck by this for a couple of reasons:

  • Barnes & Noble is smartly going after audiences on smartphones who are likely buyers
  • I've never seen a comparable ad for Kindle

Amazon just dropped the price of the international version of Kindle to $259 to remain competitive with the Barnes & Noble device, which doesn't offer a non-US version (perhaps yet). In addition LA Times editor Russ Stanton says that the newspaper has 2,700 Kindle subscribers. That's a largish number for a new technology but a tiny contribution (less than $100K) in absolute terms. 

There are maybe 10 eReader devices announced or already in the market, with more to come. And while the Kindle offers "limited" Web browsing I believe the Nook does not. The winning device(s) will offer a large or full-size color screen, WiFi and full Web browsing and video capability. Alternatively, a range of devices can co-exist if they're relatively inexpensive and well equipped. 

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