Android Tablet Prices Coming Down

As we wrote when the Kindle Fire was announced at $199, other Android tablets would have to match or nearly match that pricing to stay alive. It now appears that HTC got the message. US retailer Best Buy will be dropping the price of the 7-inch Flyer from $499 top $299 on October 1:

Best Buy, a leading retailer of consumer technology products, today announced it is reducing the price of the HTC Flyer from $499.99 to $299.99 starting Saturday, Oct. 1. Customers can take advantage of this permanent lower price online at BestBuy.com and at all Best Buy and Best Buy Mobile standalone stores nationwide. 

The HTC Flyer is a fast, portable, light-weight tablet that integrates the immersive and highly intuitive HTC Sense(TM) experience and enables content including videos, music, games and more to be easily accessed and enjoyed. The 7-inch (measured diagonally) tablet operates on the Android 2.3 Gingerbread operating system and comes loaded with 16GB of memory.

Motorola, LG, RIM and others will now be compelled to lower their prices to at least $299 if not below. My contention is that non-iPad tablets (especially 7-inch tablets) will simply not sell if they're priced too much above the Kindle Fire.