Following Starbuck's Lead Dunkin Donuts Gets into Mobile Payments

Dunkin' Donuts has introduced iOS and Android apps that enable mobile payments. Ryan Kim at GigaOm used the app at one of the stores and said it worked very much like Starbuck's mobile payments app. Indeed, Starbucks is explcitly the model.  

Users don't load a credit card into the app, however, they add an existing Dunkin' Donuts refillable payment card or buy a Dunkin' Donuts payment card through the app.

Below are some screens from the iOS version of the app. It includes a store locator, menu and the ability to send a mobile gift card to others. Another feature that would be nice to see is online/mobile ordering for in-store pickup. 

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This is yet another example of what I've called "a point solution," which will help educate consumers and bring them into mobile payments in a broader way. They get a very direct experience of the benefits of mobile payments at a famiilar business. If the experience is positive and convenient (clerks scan a 2D barcode at the register) it will help them overcome any fears or uncertainty they may have about the idea of mobile payments more generally. 

Dunkin' Donuts has a global footprint with 2,600 stores in 30 countries. The company says it serves 3 million customers per day.