The Associated Press put out a release summarizing data from a year of being on the iPhone and more broadly in mobile. Here are some of the numbers from the release:
Demographics:
Usage:
We wrote about the AP iPhone app when it launched (Verve Wireless provides infrastructure).
Steve Smith in his "Mobile Insider" column this week writes about newspaper and magazine opportunities to "re-establish" themselves in mobile:
[M]edia brands have a golden opportunity on mobile to reestablish some of the brand equity and loyalty they may have lost in the commoditized content environment of the Web. There are aspects of mobile that actually replicate the disappearing print world very effectively.
I agree and wrote something similar regarding newspapers in 2007:
Mobile now offers an opportunity for newspapers to get out in front of the market and establish the kinds of relationships with mobile consumers they probably wish they had done more proactively online . . . The analogy between the state of mobile and "the early days of the Internet" is a strong one, although there are some key differences. But getting out in front of mobile now gives newspapers a chance to rectify mistakes of the past.
In the past year most major news organizations have established themselves in mobile and even have iPhone apps in many cases.