Swedish Newspaper Links Local Sales to Cell Phones

Agence France Press reports that Swedish newspaper Dagens Nyheter, is selling Nokia phones with direct links to its mobile content. DN subscribers can purchase the Nokia 6120 3-G phone on the paper's Web site. Then, after signing up for a 199-kronor ($31-dollar) monthly plan, they will be able to surf the daily's mobile Web site by simply pressing a special "DN" button on the faceplate.

The offer highlights the lengths that so-called "dead tree" media have to go to stay in the call flows of their local audiences. A newspaper spokesperson simply said that it is a matter of "removing obstacles" to subscribers accessing content on the mobile Web.