FourSquare Morphing into Mobile Loyalty Program for SMBs

TechCrunch points to a promotion on the FourSquare site that gives the "mayor" of a particular organic food restaurant in North Carolina, Blynk Organic, a free meal. One becomes mayor by being the most frequent visitor to "check in" at a venue. Here's a full list of businesses offering what amount to mobile coupons or deals to FourSquare "mayors."

One should see this as a mobile loyalty program of sorts. I still don't believe that FourSquare is mainstream but these local business promotions potentially give it much broader appeal. Nothwithstanding my "non-mainstream" remark, in some ways FourSquare represents the perfect expression of the convergence of local, social and mobile.

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