Geodelic Builds Event App for Universal Studios

LBS app maker Geodelic has launched an iPhone app in an unual way. The company built Universal Studio’s Halloween Horror Night app that is being promoted for use within the Southern California amusement park during the month of October. The app shows park maps and ride wait times, places to eat and restroom locations, all tied to handset location awareness within the park. It also promotes Universal horror films and has third party ad units. The same app is available for Android devices.

Although Geodelic hasn't officially launched an iPhone app, once users leave the park the Halloween Horror app will transform into Geodelic proper. Here are some screens:

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There's an interesting opportunity for apps that are focused on events and festivals or institutions. MobilePeople has also spoken to us about what they perceive to be the opportunity to build apps for, say, Jazz Fest or the Olympics, etc.