MySpace: 35% of Traffic Coming from Mobile Devices

The Convergence of Local and Mobile Marketing

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Webcast - Nov. 17, 2011 (1pm ET / 10am PT)

On-the-go consumers are the most valuable prospects available. But while local advertising on the PC has not been well understood by marketers, the importance of location-based content to smartphone users is all but self-evident. Recent behavioral data shows that 40% to 50% of mobile searches are local in nature, not including apps.

Join Opus Research’s Senior Analyst Greg Sterling and AT&T Interactive’s Executive Director of Product Management Matthew Goldman for a mix of data, discussion and perspective about location and mobility today. Goldman will also present what AT&T is seeing “from the field” in terms of SMB advertiser demand and mobile consumer behavior.

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For more information, please contact Pete Headrick (pheadrick@opusresearch.net or 1-415-904-7666)

MySpace: 35% of Traffic Coming from Mobile Devices

Wed, 04/29/2009 - 05:14 by Greg Sterling

Yesterday MySpace reported that 35% of its overall traffic -- that's right 35% -- is apparently coming from mobile devices. I almost can't believe it but it was repeated here and at OMMA Mobile this morning.

We've obviously seen increasing growth in the number of users accessing social networks from mobile devices. But these numbers are really dramatic.

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Correction: I knew it was too good to be true. According to MySpace today (hearing this number circulated) the right data point is: 35% of mobile traffic comes from apps. Quite a bit different than the numbers above.

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The Convergence of Local and Mobile Marketing

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