Shape of Things to Come: Scan QR Code on TV to Download Android App

This is fascinating and in keeping with our recent discussion about opportunities in connecting mobile and traditional media, the weather channel is promoting downloads of its Android app by showing a 2D barcode that users can scan right from the TV.  Scan the image on the TV and get taken to the Android market to download the Weather Channel app.

Now you have an even more "intimate" relationship with that user and extend your brand into his/her pocket -- together with corresponding advertising opportunities. 

It's not very hard to imagine this idea broadly expanded to brands, restaurant chains, retailers and many other scenarios and use cases. It's very similar to including a short code in a traditional ad, but a bit more direct in the case of an app. Yet the "output" doesn't have to be an app; it can be a mobile website or landing page with an offer, etc. This is something that will become more and more widely used in the next few years.

In addition to extending the broadcast or media buy and acquiring a customer (or maintaining one) you also measure the effectiveness of the campaign or promotion via mobile. This could also be done (if the screen is near enough) in digital OOH as well. 

Here's a video of the presentation of the barcode: 

 Picture 9

(via AndroidTapp)