IAC/Citysearch Buys Urbanspoon

IAC reported a loss for Q1 but it also disclosed that it had acquired Urbanspoon. What a success story for Urbanspoon.

This acquisition is a great complement for Citysearch and becomes part of its growing "network." Urbanspoon is an aggregator of restaurant information and undistinguished except for a game-like spinning carousel on its iPhone app.

That novel user experience drove a story in the NY Times in the early days of the iPhone. Apple then went on to feature Urbanspoon in many of its iPhone ads. 

There was nothing unique about Urbanspoon's content -- nothing. But the user experience captured peoples imaginations and drove the app's popularity.