Who Uses the Mobile Internet?

Mobile browser Opera released another round of data on global mobile Internet usage. The high level findings are as follows:

  • In the ten countries examined, male users of Opera Mini greatly outnumber female users. The biggest difference in usage between males and females is in India, where 97.2% of people using Opera Mini to browse the Web are males. The smallest difference is in South Africa, where 1 out of 4 people using Opera Mini are females.
  • Browsing the Web on handsets using Opera Mini is most popular amongst the 18-27 year old demographic, but there is some interesting variation between countries. For example, 3 out of 10 Opera Mini users in the Ukraine are under 18 years old. Globally, 13.4% of Opera Mini users are under 18 years of age, 64.5% are 18-27 years of age, 16.7% are 28-37 years of age, 4.4% are 38-47 years of age, and 1% is more than 48 years of age

Here are the top 10 sites in the U.S. (unique users):

  1. www.google.com
  2. www.myspace.com
  3. www.yahoo.com
  4. www.wikipedia.org
  5. www.facebook.com
  6. www.nytimes.com
  7. www.youtube.com
  8. www.espn.com
  9. www.cnn.com
  10. www.accuweather.com

Usage is skewed 80-20 in favor of males. 73% of users are between 18-37.

Here are the top 10 sites in the U.K. (unique users):

  1. www.yahoo.com
  2. www.google.com
  3. news.bbc.co.uk
  4. www.facebook.com
  5. www.live.com
  6. www.youtube.com
  7. www.wikipedia.org
  8. www.bebo.com
  9. www.myspace.com
  10. www.ebay.co.uk

Here males represent 83% of Opera users, and roughly 72% fall within the 18-37 age range.

The high proportion of male users (vs. females) of the mobile Internet explains to some degree the high proportion of pornographic content being consumed. But as women buy more smartphones they'll begin to catch up to men in mobile Internet usage and other content categories will rise.

Online, women slightly outnumber men and they're a more important commercial audience than men for several reasons. According to U.S. government sources and the AFL-CIO, women are directly or indirectly responsible for 83% of all purchasing decisions.