Nokia Acquires Social Network Plazes

Nokia has purchased Plazes, a social networking provider based in Berlin. From the release:

Plazes provides a context-aware social-activity service that people can use to plan, record, and share their social activities: why they are at a given location at a given time, whether in the past, present or future.

By acquiring Plazes, Nokia will be able to extend its context-based service offering with social presence and time-based activity planning features. Plazes adds the elements of "place" and "time" to social networking through features that allow people to alert friends of their activity and location; review their own and others' past activities; share their experiences and make plans with friends, who are then able to respond with comments and suggestions as well as their own location information.

With Plazes, location can be managed on the desktop or via a mobile device. But this is not just about mobile but about the Ovi portal and the desktop. The acquistion is part of Nokia's move to transcend its OEM status and become an "Internet company." Indeed, Nokia has a growing portfolio of acquisitions, most notably including Navteq and Enpocket.

To be competitive longer term, social networks will need to have both a desktop and a mobile presence.


Here's more on the acquisition from the Plazes blog.