The '411' on Mobile Directory Assistance: New Consumer Survey Findings

picture

Precis

Local Mobile Search program director Greg Sterling has just published a new report, "The '411' on Mobile Directory Assistance: New Consumer Survey Findings."

This is a transformative period for directory assistance (DA) service providers and callers alike. Call volumes are skewing toward mobile devices and competitive threats exist in the form of mobile Internet search, downloadable mapping applications and free DA alternatives. These competitive challenges raise strategic and tactical questions for mobile carriers and their service providers (about pricing and content) in the near term. The findings of a new Local Mobile Search consumer survey, sponsored by V-Enable, present a snapshot of mobile DA usage and of an industry very much in transition.

Click Here to View the Report Summary

Featured Research is available to registered users only.

For more information on becoming an I2G client, please contact Pete Headrick ([email protected]).