Not Yet Mainstream: Research Results on Mobile Social Networking

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Precis

Local Mobile Search senior analyst Dan Miller has just published a new report, "Not Yet Mainstream: Research Results on Mobile Social Networking."

Today there’s a mismatch between the individuals 18-34 who are most likely to use social networking services and the older, more affluent mobile subscribers with high-end smartphones and unlimited data plans. Thus, only a small percentage of the members of MySpace, Facebook, LinkedIn and others have found value in using mobile phones to find nearby friends and get their opinions of local events, venues and activities. In this document, and in subsequent reports, Opus Research interprets responses from the Search Matters Forum coordinated by Multiplied Media. It provides insights both into how current mobile subscribers avail themselves of social networking services and the factors that prevent more people form joining their ranks.

Click Here to View the Report Summary

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