MediaPost - Feb. 6, 2008

Excerpt from MediaPost:

For now, most mobile users still rely on standard directory assistance because of its familiarity. But with customer satisfaction ratings for free alternatives on par with traditional directory help, Local Mobile Search, a unit of Opus Research, expects that to change.

"Traditional service providers, to the extent they continue to rely on user ignorance, will have to change their product offering because free 411 services will eventually cannibalize the pay services," said Greg Sterling, a senior analyst at Local Mobile Search, who authored the report on mobile directory assistance.

From the article, "Study: Free Mobile Directory Assistance To Overtake Paid", MediaPost, February 6, 2008 - registration required