CIO Magazine - March 31, 2008

Excerpt from CIO:

The difference between Internet search and mobile search looks to be substantial. For starters, almost by definition, people who use their cell phones to search are probably on the go or will be soon, based on their search results. The two main categories of mobile search right now are those who want to buy something immediately, and those who are looking for a place, says Greg Sterling, who runs the local mobile practice at Opus Research in San Francisco.

From the article, "10 Things You Need to Know About Mobile Search," March 31, 2008, by Michael Fitzgerald,