UK's Yell Introduces Mobile Maps Application

Built with mobilePeople, Yell has introduced a mobile mapping and local search application:

Yell Maps 1

Yell Maps 2

From the press release:

Yell.com mobile maps, a downloadable application that offers a range of market-leading product features, enables consumers to locate any address in the UK, get walking or driving directions displayed right on the map, and search for any of the 2.3m businesses available on Yell.com.

Features unique to Yell.com mobile maps offer consumers the ability to save business names, addresses and phone numbers directly to the phone's contact list and also to share this information with others via text messaging – ideal, for instance, when organising a night out. People can also contact businesses directly from the application with a simple click to call.

Walking directions is a nice feature. Yell also offers a more "traditional" WAP-based search tool. According to Nielsen Mobile, the UK is second to the US in terms of mobile Internet usage:

Mobile Internet penetration