Mobile’s Role in the Consumer Path to Purchase
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Webcast-Thursday, November 15, 2012 (1:30 PM ET/10:30 AM PT)
Today four out of five consumers use mobile devices for shopping related purposes. Yet mobile’s role in the purchase path varies widely based on differing consumer needs, usage location, business category and even device type.
This webinar will show you the keys to developing the most effective mobile marketing strategies for three of the top growth segments in mobile today: Travel, Restaurants and Automotive.
Speakers from Nielsen, xAd, Telmetrics and Opus will discuss empirical findings that can be applied to a wide range of businesses to develop an effective mobile presence as well as drive more customers and increase sales.
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For more information, please contact 1 ( or 1-415-904-7666)