Webcast: The Rise of Mobile Coupons

Webcast On-Demand

Digital coupons are very hot right now, and mobile will be an increasingly important distribution channel for local offers and deals. In fact it's one of the few types of advertising that mobile consumers welcome in large numbers.

Though not yet mainstream, “mobile coupons” is an already crowded arena. Execution, content, and quality matter in this highly competitive segment. Join Internet2Go program director Greg Sterling, along with Matt Myers (Shooger) and Nikki Atchison (Valpak), as they provide an overview of the landscape as well as concrete data and case studies on the performance of coupons in a mobile environment.

To receive a copy of the webcast slide presentation, please contact Derek Top - dtop@opusresearch.net

Webcast: The Future of Location on Mobile Devices: LBS, Apps & Monetization

Thursday, November 12, 2009 (1 p.m. ET / 10 a.m. PT)
On-Demand Webcast - Watch Below

LBS and local advertising on mobile devices have been hyped and hailed as the "killer app" for mobile. But are they? Most of the current "local search apps" are lackluster and merely transfer the PC user experience to the mobile device. And most companies building local apps haven't thought through their strategies very carefully.

What do "Local Apps 2.0" look like? What services and data will they provide? Can the promise of location-aware mobile "discovery" be realized? And how will all this be monetized as a practical matter?

Join Greg Sterling of Opus Research's Internet2Go program and Jeff Porter and Nahid Giga of mobilepeople, both local search industry veterans, for a wide-ranging discussion of the best local apps today and what the future may look like for local on mobile devices.

To receive a copy of the slide presentation from this webcast, please contact Derek Top, dtop@opusresearch.net.

Webcast: Mobile Marketing, Couponing, and Customer Loyalty

Mobile Marketing Summit -- Wednesday, October 28, 2009
Webcast On-Demand

As part of the free Mobile Marketing Summit -- This session showcases case studies from retailers, quick service restaurants and others that show how consumers can be acquired through a range of methods, including mobile advertising and at the point of sale. The cases also expose concrete mobile campaign results and how utilize mobile loyalty in the context of broader marketing efforts.

Speakers:
Mike Romano - Co-founder, Executive Vice President, SmartReply
Jay Highley - President & COO, Tetherball
Moderator:
Greg Sterling - Program Director, Internet2Go

To receive a copy of the slide presentation from this webcast, please contact Derek Top, dtop@opusresearch.net.

Held in conjunction with BrightTALK, click below to register.

Webcast: The Mobile App Opportunity

Mobile Marketing Summit -- Wednesday, October 28, 2009
Webcast On-Demand

As part of the free Mobile Marketing Summit -- Smartphone apps have become an increasingly important part of the mobile user experience. How should brands and marketers think about mobile apps as part of their overall strategies? This session will offer a survey of apps that succeed and those that miss, as well as a discussion of how traditional media are using apps effectively today.

Speakers:
Rachel Pasqua - Director of Mobile, iCrossing
Scott Dunlap - CEO & Founder, NearbyNow
Moderator:
Greg Sterling - Program Director, Internet2Go

To receive a copy of the slide presentation from this webcast, please contact Derek Top, dtop@opusresearch.net.

Held in conjunction with BrightTALK, click below to register.

Webcast: Integrating Mobile into Traditional Media Campaigns

Mobile Marketing Summit -- Wednesday, October 28, 2009
Webcast On-Demand

As part of the free Mobile Marketing Summit -- In many ways mobile marketing is more compatible with traditional media than online. Both exist "in the real world." But how should publishers and marketers think about the relationship between mobile media and traditional marketing? How can mobile be leveraged to extend the value of traditional media and marketing? This session offers case studies and best practices highlighting concrete examples and advice.

Speakers:
Jeff Hasen - Chief Marketing Officer, HipCricket
David Spear - EVP, LSN Mobile
Moderator:
Greg Sterling - Program Director, Internet2Go

To receive a copy of the slide presentation from this webcast, please contact Derek Top, dtop@opusresearch.net.

Held in conjunction with BrightTALK, click below to register.

Webcast: The Mobile Internet - How Effective a Marketing Medium?

Mobile Marketing Summit -- Wednesday, October 28, 2009
Webcast On-Demand

As part of the free Mobile Marketing Summit, Opus Research analyst Greg Sterling presents the latest consumer research and market data on usage of the mobile Internet. InsightExpress Director of Mobile Research Joy Liuzzo presents case studies and findings from recent advertiser research showing consumer response to mobile advertising campaigns.

Speakers:
Greg Sterling - Program Director, Internet2Go
Joy Liuzzo - Director of Marketing & Mobile Research, InsightExpress

To receive a copy of the slide presentation from this webcast, please contact Derek Top, dtop@opusresearch.net.

Held in conjunction with BrightTALK, click below to register.

Webcast: SMS Marketing - Direct Route to Consumer Engagement

Thursday, August 27, 2009 (1 p.m. ET / 10 a.m. PT)
Sign-Up Now!

Roughly 3.5 billion text messages are sent every day in the U.S., yet text messaging is often neglected in discussions of mobile marketing. However, SMS is the most versatile mobile marketing vehicle and the only one that transcends mobile platform and handset type. In this webcast, Opus Research outlines the distinctions between the “mobile Web” and SMS marketing, highlighting case studies that illustrate the effectiveness of SMS as a broad and flexible marketing tool.

Speakers:
Greg Sterling - Senior Analyst, Local Mobile Search
Aman Brar - VP, Business Development, ChaCha
Zaw Thet - CEO & Co-Founder, 4INFO

Held in conjunction with BrightTALK, click here to register now.