Webcast - "Beyond CTR: Tracking Mobile Ad Impact on Store Visits"

Free Webcast: Tuesday, September 10th, 1:00pm ET / 10:00am PT

The offline impact of digital ads has always been elusive. Marketers track “online conversions” mostly because they can’t follow consumers into stores (where 94% of buying happens). But online conversions are just a fraction of “online-to-offline” sales.

Increasingly it’s becoming possible to track how online/mobile ads directly impact offline consumer behavior. The implications are dramatic for all of digital media and marketing.

Placed CEO David Shim and xAd VP Monica Ho will discuss how new measurement tools let agencies, brands and marketers go beyond CTR to understand mobile advertising’s impact on store visits.

Placed has developed a “Nielsen panel for the real world” and xAd is starting to use it on client campaigns. Join them, together with Greg Sterling, senior analyst with Opus Research, for a free webinar that will examine:

  • The market trend toward closed-loop measurement
  • How offline panel measurement works
  • What new insights are now available to marketers, publishers and networks
  • Why offline ROI measurement is a key to shifting more ad budgets to digital
  • A just-completed case study on mobile-to-store measurement

Register for this free webcast today.