Free Webcast: Tuesday, September 10th, 1:00pm ET / 10:00am PT
The offline impact of digital ads has always been elusive. Marketers track “online conversions” mostly because they can’t follow consumers into stores (where 94% of buying happens). But online conversions are just a fraction of “online-to-offline” sales.
Increasingly it’s becoming possible to track how online/mobile ads directly impact offline consumer behavior. The implications are dramatic for all of digital media and marketing.
Placed CEO David Shim and xAd VP Monica Ho will discuss how new measurement tools let agencies, brands and marketers go beyond CTR to understand mobile advertising’s impact on store visits.
Placed has developed a “Nielsen panel for the real world” and xAd is starting to use it on client campaigns. Join them, together with Greg Sterling, senior analyst with Opus Research, for a free webinar that will examine: