Webcast: Mobile’s Role in the Consumer Path to Purchase

Live Webcast: Thursday, November 15th - 1:30pm ET / 10:30 am PT

Today four out of five consumers use mobile devices for shopping related purposes. For marketers, reaching them at the right place and time requires understanding and targeted strategies. Yet mobile’s role in the purchase path varies widely based on differing consumer needs, usage location, business category and even device type.

This webinar will show you the keys to developing the most effective mobile marketing strategies for three of the top growth segments in mobile today: Travel, Restaurants and Automotive. Speakers will discuss empirical findings that can be applied to a wide range of businesses to develop an effective mobile presence as well as drive more customers and increase sales.

What you'll learn:

  • The prime opportunities for leveraging mobile media within the path-to-purchase for each category
  • How consumers use smartphones and tablets to complete different purchase-related tasks
  • The importance of location and local info to mobile searchers— by category and device • How purchase timing differs among mobile searchers based on category
  • The types of sites and apps consumers use at each stage of the shopping process
  • The key factors behind generating consumer awareness and engagement with mobile ads

Speakers:

  • Greg Sterling, Senior Analyst – Opus Research
  • David Gil, Vice President, Emerging Media – Nielsen
  • Monica Ho, Vice President of Marketing – xAd, Inc.
  • Bill Dinan, President – Telmetrics Inc.

Register for this free webcast today.


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