Android Outsold Apple in Q4 but App Monetization Is No Contest

In Q4 and for the past six months Android handsets have outsold Apple's iPhone. However Apple still commands leadership in several areas, including mobile Web OS share in Europe and the US. And if you look at mobile app revenues the gap between iOS and Android is staggering.

The headline being trumpted today is "Android app store revenues grow 861 percent." But take a look at the 2010 actual share of revenues generated by the various app stores:

  • Apple: 82.7%
  • RIM: 7.7%
  • Nokia: 4.9%
  • Android: 4.7%

This again reflects the relatively poor monetization performance of paid apps in the Android market.

http://touchreviews.net/wp-content/uploads/2011/02/IHS-app-store-top-4.png

 Picture 16

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