iPhone Bests BlackBerry and Treo in Online Marketing Test

AdAge reports (first segment on the video) on LandRover and 20th Century Fox mobile ad campaigns that went live simultaneously on the three devices. According to AdAge the iPhone showed the highest click-through rates on the same campaign. Presumably this goes to better graphical resolution and a better overall user experience.

No other details are provided other than that the companies involved were happy with the iPhone results and that Fox plans to expand its iPhone advertising in the future.


Here's some additional detail on the performance of the LandRover campaign from TechCrunch.