Nokia Builds Mobile Craigslist for Developing Countries

There have been other mobile classifieds marketplaces but none with the potential heft of Nokia. Craigslist has many associated third party apps on the iPhone that mobilize its listings content; eBay of course has had great success in mobile, to name two big names. 

Nokia has now created Listings, a sales and services marketplace aimed right now at the developing world. It's only available in India during the beta test. 

The downloadable app features several categories of information:

  • Buy & Sell – Find or post items for sale
  • Jobs – Find or post a job
  • Local Services – Access or advertise services such as auto repairs, driver services, plumbers, etc.

The success of such a service is all about penetration and inventory. If lots of people use the service it could become quite successful and potentially generate meaningful revenue on a global basis. User experience is key but more important is getting the listings content into the system so that users show up.

The service is also more likely to succeed in countries where there aren't already established online marketplaces, which means developing nations primarily. Yet if the content is there and the UX is good enough it could potentially compete elsewhere in world, in Europe perhaps.