Don't Call It a 'Store': Android Announces 'Content Market' for Developers

Google/Android quickly adopted the Apple Apps Store concept as a way to showcase and distribute content and applications developed for the Android platform. However Google is taking pains to distinguish its distribution efforts from Apple's iTunes Apps Store:

Developers will be able to make their content available on an open service hosted by Google that features a feedback and rating system similar to YouTube. We chose the term "market" rather than "store" because we feel that developers should have an open and unobstructed environment to make their content available. Similar to YouTube, content can debut in the marketplace after only three simple steps: register as a merchant, upload and describe your content and publish it. We also intend to provide developers with a useful dashboard and analytics to help drive their business and ultimately improve their offerings.

Google is positioning itself as a much more open (read: friendly) environment for mobile developers accordingly. It's going to trust the user community to identify the good apps and weed out the mediocre ones, in contrast to Apple's more "top-down" approach.