Webcast: The Evolution of Local Discovery

Live Webcast: Tuesday, May 11th - 1pm ET / 10am PT

With the rise of mobile and location-based services "local" is finally getting the recognition it deserves and the relationship between online research and offline buying is becoming more transparent. But consumer behavior and the larger local market online is highly fragmented and getting more complex. Consumers are using a wide range of sites and services to get information before buying. Marketers need to understand how consumers interact with the Internet and mobile devices to be able to effectively influence their purchase behavior.

In this webcast, join with Internet2Go, Greg Isaacs (VP, Web Products, AT&T Interactive) and Todd Rose (VP, Business Development, AT&T Interactive) to discuss how the local market is rapidly evolving and how advertisers can engage with consumers across platforms as they use multiple services to inform the local purchase decisions.